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	<title>Comments on: Golden Databases &#8211; a slight return</title>
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	<link>http://obriend.info/2009/09/07/golden-databases-a-slight-return/</link>
	<description>Daragh O Brien on Information Quality Management &#38; other issues</description>
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		<title>By: What&#8217;s in a name? &#124; The DOBlog</title>
		<link>http://obriend.info/2009/09/07/golden-databases-a-slight-return/comment-page-1/#comment-28822</link>
		<dc:creator>What&#8217;s in a name? &#124; The DOBlog</dc:creator>
		<pubDate>Wed, 28 Oct 2009 10:18:03 +0000</pubDate>
		<guid isPermaLink="false">http://obriend.info/?p=425#comment-28822</guid>
		<description>[...] wrong can have negative effects on your business and your relationship with your customers (like my on-going gripe with Vodafone). But often companies need to accept the &#8220;fuzziness&#8221; of identity in order to match [...]</description>
		<content:encoded><![CDATA[<p>[...] wrong can have negative effects on your business and your relationship with your customers (like my on-going gripe with Vodafone). But often companies need to accept the &#8220;fuzziness&#8221; of identity in order to match [...]</p>
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		<title>By: Finding Red Herrings or Missing a Trick? &#124; The DOBlog</title>
		<link>http://obriend.info/2009/09/07/golden-databases-a-slight-return/comment-page-1/#comment-28748</link>
		<dc:creator>Finding Red Herrings or Missing a Trick? &#124; The DOBlog</dc:creator>
		<pubDate>Fri, 25 Sep 2009 16:05:41 +0000</pubDate>
		<guid isPermaLink="false">http://obriend.info/?p=425#comment-28748</guid>
		<description>[...] significant effects on the quality of the findings. His post was inspired by recent posts here and here about &#8220;Golden Databases&#8220;. I&#8217;m glad to give Colin a chance to try his blogging [...]</description>
		<content:encoded><![CDATA[<p>[...] significant effects on the quality of the findings. His post was inspired by recent posts here and here about &#8220;Golden Databases&#8220;. I&#8217;m glad to give Colin a chance to try his blogging [...]</p>
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		<title>By: Daragh</title>
		<link>http://obriend.info/2009/09/07/golden-databases-a-slight-return/comment-page-1/#comment-28721</link>
		<dc:creator>Daragh</dc:creator>
		<pubDate>Sat, 19 Sep 2009 15:08:15 +0000</pubDate>
		<guid isPermaLink="false">http://obriend.info/?p=425#comment-28721</guid>
		<description>Oh... that a doozy as there is a potential breach of the DPA there. The information about you that they hold is not accurate. That&#039;s a basic element of the Data Protection principles (which are actually called principles for Data Quality in the Directive).</description>
		<content:encoded><![CDATA[<p>Oh&#8230; that a doozy as there is a potential breach of the DPA there. The information about you that they hold is not accurate. That&#8217;s a basic element of the Data Protection principles (which are actually called principles for Data Quality in the Directive).</p>
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		<title>By: Paul Beggs</title>
		<link>http://obriend.info/2009/09/07/golden-databases-a-slight-return/comment-page-1/#comment-28716</link>
		<dc:creator>Paul Beggs</dc:creator>
		<pubDate>Fri, 18 Sep 2009 14:59:18 +0000</pubDate>
		<guid isPermaLink="false">http://obriend.info/?p=425#comment-28716</guid>
		<description>Just for good measure, here&#039;s a new one I got this morning. Airtricity sent me a letter to confirm my request to switch to their service and the bank details I had provided to them. The letter was addressed to &quot;PAUL BEGGS T/A BAWNMARE ENTERPRISES&quot;.

Really? I run a company called Bawnmare Enterprises? 

I did a search for this company and it doesn&#039;t exist. What does exist, however, is a company called Bawnmore Enterprises, a direct sales firm operating in Galway, Longford and Westmeath. I&#039;m guessing these are the guys who called to my door to get me to sign up to Airtricity in the first place...</description>
		<content:encoded><![CDATA[<p>Just for good measure, here&#8217;s a new one I got this morning. Airtricity sent me a letter to confirm my request to switch to their service and the bank details I had provided to them. The letter was addressed to &#8220;PAUL BEGGS T/A BAWNMARE ENTERPRISES&#8221;.</p>
<p>Really? I run a company called Bawnmare Enterprises? </p>
<p>I did a search for this company and it doesn&#8217;t exist. What does exist, however, is a company called Bawnmore Enterprises, a direct sales firm operating in Galway, Longford and Westmeath. I&#8217;m guessing these are the guys who called to my door to get me to sign up to Airtricity in the first place&#8230;</p>
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		<title>By: Daragh</title>
		<link>http://obriend.info/2009/09/07/golden-databases-a-slight-return/comment-page-1/#comment-28684</link>
		<dc:creator>Daragh</dc:creator>
		<pubDate>Wed, 09 Sep 2009 17:29:33 +0000</pubDate>
		<guid isPermaLink="false">http://obriend.info/?p=425#comment-28684</guid>
		<description>So what they have done here is put your perferred form of salutation (Mr &amp; Mrs Beggs) into the Building Name field of the billing address in the billing system (billing and install addresses are two separate concepts, for obvious reasons).

In other words... your house is named after you now.

This would cause no end of problems in downstream processes such as customer matching, fraud profiling, credit risk profiling (i.e. where they might try to match data from Experian against the customer database to spot potential dodgy geezers). 

My old team spotted a lot of this when profiling the data ahead of a planned data migration a few years back (the project didn&#039;t run in the end). I wonder if the teams working on future data migrations will take the time to understand this lovely behavioural quirk or will they just suck and dump data from &quot;Building Name&quot; field in system A to &quot;Building Name&quot; field in System B (my money, unfortunately, is on the latter).

Of course, in your specific case the real problem is the bill generation process which obviously can&#039;t process extended character set characters like ampersands. Or accented characters. Imagine if your name was Pól &amp; Helen Beggs. The middle of your name would be mangled as well.

But, what would I know about these things.</description>
		<content:encoded><![CDATA[<p>So what they have done here is put your perferred form of salutation (Mr &#038; Mrs Beggs) into the Building Name field of the billing address in the billing system (billing and install addresses are two separate concepts, for obvious reasons).</p>
<p>In other words&#8230; your house is named after you now.</p>
<p>This would cause no end of problems in downstream processes such as customer matching, fraud profiling, credit risk profiling (i.e. where they might try to match data from Experian against the customer database to spot potential dodgy geezers). </p>
<p>My old team spotted a lot of this when profiling the data ahead of a planned data migration a few years back (the project didn&#8217;t run in the end). I wonder if the teams working on future data migrations will take the time to understand this lovely behavioural quirk or will they just suck and dump data from &#8220;Building Name&#8221; field in system A to &#8220;Building Name&#8221; field in System B (my money, unfortunately, is on the latter).</p>
<p>Of course, in your specific case the real problem is the bill generation process which obviously can&#8217;t process extended character set characters like ampersands. Or accented characters. Imagine if your name was Pól &#038; Helen Beggs. The middle of your name would be mangled as well.</p>
<p>But, what would I know about these things.</p>
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		<title>By: Paul Beggs</title>
		<link>http://obriend.info/2009/09/07/golden-databases-a-slight-return/comment-page-1/#comment-28683</link>
		<dc:creator>Paul Beggs</dc:creator>
		<pubDate>Wed, 09 Sep 2009 15:21:40 +0000</pubDate>
		<guid isPermaLink="false">http://obriend.info/?p=425#comment-28683</guid>
		<description>The account type is still Residential. You&#039;re probably right in saying that someone just thought that adding a business name would fix the problem, rather than going in and actually fixing the problem.</description>
		<content:encoded><![CDATA[<p>The account type is still Residential. You&#8217;re probably right in saying that someone just thought that adding a business name would fix the problem, rather than going in and actually fixing the problem.</p>
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		<title>By: Daragh</title>
		<link>http://obriend.info/2009/09/07/golden-databases-a-slight-return/comment-page-1/#comment-28682</link>
		<dc:creator>Daragh</dc:creator>
		<pubDate>Wed, 09 Sep 2009 14:43:36 +0000</pubDate>
		<guid isPermaLink="false">http://obriend.info/?p=425#comment-28682</guid>
		<description>Paul

At least eircom haven&#039;t surgically removed your nuts like Vodafone have done to me.

The key root cause of your problem there is a failure to ensure continued investment and maintenance in the processes that take account data and turn it into customer gold, and further into how that information is then extracted and presented to customers via bills and marketing data. The bill data was managed by the Billing section. Nothing to do with me.

Suffice it to say that I was the evangelist and advocate of proper management of customer data overall and they had no qualms about approving my application for redundancy (and I&#039;m now preculded from doing work there for a while as a contractor). I have tales a plenty that I can&#039;t tell yet. Problems like yours were not unique. But apparently they are buying a whole heap of new software that will make everything OK, because that has worked well in the past.

The fact that they made you a business customer is interesting. Has your account type been changed to a Business as well? That screws up their segmentation models..... Somebody obviously thought that that would fix the problem.

.... must take purple pill now as I am having flashbacks.</description>
		<content:encoded><![CDATA[<p>Paul</p>
<p>At least eircom haven&#8217;t surgically removed your nuts like Vodafone have done to me.</p>
<p>The key root cause of your problem there is a failure to ensure continued investment and maintenance in the processes that take account data and turn it into customer gold, and further into how that information is then extracted and presented to customers via bills and marketing data. The bill data was managed by the Billing section. Nothing to do with me.</p>
<p>Suffice it to say that I was the evangelist and advocate of proper management of customer data overall and they had no qualms about approving my application for redundancy (and I&#8217;m now preculded from doing work there for a while as a contractor). I have tales a plenty that I can&#8217;t tell yet. Problems like yours were not unique. But apparently they are buying a whole heap of new software that will make everything OK, because that has worked well in the past.</p>
<p>The fact that they made you a business customer is interesting. Has your account type been changed to a Business as well? That screws up their segmentation models&#8230;.. Somebody obviously thought that that would fix the problem.</p>
<p>&#8230;. must take purple pill now as I am having flashbacks.</p>
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		<title>By: Paul Beggs</title>
		<link>http://obriend.info/2009/09/07/golden-databases-a-slight-return/comment-page-1/#comment-28681</link>
		<dc:creator>Paul Beggs</dc:creator>
		<pubDate>Wed, 09 Sep 2009 14:09:46 +0000</pubDate>
		<guid isPermaLink="false">http://obriend.info/?p=425#comment-28681</guid>
		<description>Here&#039;s another one for you Daragh, and it comes from your old pals...

When I set up my eircom account seven years ago, I requested that the account would be set up in both my name and my wife&#039;s name. I was assured at the time that this was not a problem, but you already have great experience of how well they f%@* things up there. My name now appears on my bill as:

MR PAUL HELEN &amp;BEGG

It&#039;s interesting how &quot;Beggs&quot; became &quot;&amp;BEGG&quot;. I later asked them to correct this (stop laughing). The name stayed the same, but I now apparently either work for a company or live at a house entitled &quot;PAUL&amp;HELEN BEGGS&quot;

At least they got the information in there somewhere.</description>
		<content:encoded><![CDATA[<p>Here&#8217;s another one for you Daragh, and it comes from your old pals&#8230;</p>
<p>When I set up my eircom account seven years ago, I requested that the account would be set up in both my name and my wife&#8217;s name. I was assured at the time that this was not a problem, but you already have great experience of how well they f%@* things up there. My name now appears on my bill as:</p>
<p>MR PAUL HELEN &amp;BEGG</p>
<p>It&#8217;s interesting how &#8220;Beggs&#8221; became &#8220;&amp;BEGG&#8221;. I later asked them to correct this (stop laughing). The name stayed the same, but I now apparently either work for a company or live at a house entitled &#8220;PAUL&amp;HELEN BEGGS&#8221;</p>
<p>At least they got the information in there somewhere.</p>
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		<title>By: Daragh</title>
		<link>http://obriend.info/2009/09/07/golden-databases-a-slight-return/comment-page-1/#comment-28680</link>
		<dc:creator>Daragh</dc:creator>
		<pubDate>Tue, 08 Sep 2009 13:57:22 +0000</pubDate>
		<guid isPermaLink="false">http://obriend.info/?p=425#comment-28680</guid>
		<description>As I thought. I suspect that their process is actually overly onerous to the point of perhaps being illegal under Data Protection rules (they have a duty to correct errors when notified of them). The solution Dylan suggests is the ideal one and makes the most common sense, particularly where the error is theirs.

You are right - when they decide to to a CRM integration of your Customer entity they will have lot of fun(?) trying to figure out if all 3 are the same person.</description>
		<content:encoded><![CDATA[<p>As I thought. I suspect that their process is actually overly onerous to the point of perhaps being illegal under Data Protection rules (they have a duty to correct errors when notified of them). The solution Dylan suggests is the ideal one and makes the most common sense, particularly where the error is theirs.</p>
<p>You are right &#8211; when they decide to to a CRM integration of your Customer entity they will have lot of fun(?) trying to figure out if all 3 are the same person.</p>
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		<title>By: Yves de Montcheuil</title>
		<link>http://obriend.info/2009/09/07/golden-databases-a-slight-return/comment-page-1/#comment-28679</link>
		<dc:creator>Yves de Montcheuil</dc:creator>
		<pubDate>Tue, 08 Sep 2009 13:17:21 +0000</pubDate>
		<guid isPermaLink="false">http://obriend.info/?p=425#comment-28679</guid>
		<description>No, I am an Orange France customer, but will not bother typing a letter, take it to the post office, and pay the registered letter fee, just because some idiot agent couldn&#039;t type right when they entered my contract in their system.  And as Dylan pointed out, why won&#039;t they let me correct it online or on the phone?
The day they want to start doing MDM on me (I also have a 3G contract and a home phone line with them), I wish them good luck...</description>
		<content:encoded><![CDATA[<p>No, I am an Orange France customer, but will not bother typing a letter, take it to the post office, and pay the registered letter fee, just because some idiot agent couldn&#8217;t type right when they entered my contract in their system.  And as Dylan pointed out, why won&#8217;t they let me correct it online or on the phone?<br />
The day they want to start doing MDM on me (I also have a 3G contract and a home phone line with them), I wish them good luck&#8230;</p>
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