Category: Dad Thoughts

  • Heel Pricks. A short thought

    Yes. It is a pity that Guthrie cards will be destroyed. Yes, there is potentially valuable data held on them. But there is also a fundamental right to Personal Data Privacy under EU Treaties and there is that pesky thing called the Data Protection Acts/Data Protection Directive.

    The DPC investigated the issue of heel prick cards. They negotiated with the HSE to determine a “best fit” solution that struck an uneasy and far from ideal balance between the desire to have a genetic databank and the need to have specific explicit informed consent for the processing of sensitive personal data in that way.

    Comments today from Minister Kathleen Lynch that this needs to be looked at again and efforts are underway to prevent the destruction are baffling. “Efforts are underway”? So the Department is actively working to undermine the role and independence of the DPC? Is new legislation being prepared with retrospective effect that will be passed by the end of next week? Is data being anonymised (tricky with genetic data)? Is the HSE going to do a big push to get people to request the cards relating to them and/or their children from the HSE?

    What needs to be looked at in my view is the culture and ethos around managing personal data that pervades in some areas of political and civil society. For that is where the root and origin of this dismal scenario lies. (A scenario, as an aside, that has faced private sector organisations with their customer databases on a number of occasions: not obtained lawfully, not obtained for that purpose, destroy it.)

    The reason the issue arises with the heel prick tests is that consent was obtained for the processing of blood samples for a very specific purpose – testing for metabolic disorders in neonatal contexts. The consent obtained was for that purpose. No other. Sensitive personal data must be processed on the basis of specific, explicit informed consent. There appears to have been no plan for maintaining the data associated with those samples or for managing the process of obtaining consent for future purposes (or enacting legislation to allow for future purposes without requiring consent). There appears to have been an assumption that these samples could be retained ad infinitum and used for purposes undisclosed, unimagined, or unavailable at the time the samples were originally taken. This was, and is, not the case under Data Protection law.

    As an Information Quality practitioner, I am bemused by the optimism that is expressed that the heel prick data would be useable in all cases. What processes are in place to link the data on the Guthrie card to an identifiable individual? Do those processes take account of the person moving house, their parents marrying, divorcing, remarrying (and the name changes that ensue), or the family emigrating? If the Information Governance in the HSE is such that this is rock solid data then great. I’m running a conference and want good case studies… call me!

    The quality of information angle is important as it raises a second Data Protection headache – adequacy of information. If the information associated with the actual blood tests is not accurate, up to date, and adequate then a further two principles of the Data Protection Acts come into play.

    Yes the destruction of Guthrie cards is a problem (but as Ireland has been doing Guthrie tests since 1966 it has happened before. Yes it is an unsatisfactory situation (but one that appears unavoidable given the legal situation). But the root cause is not the Data Protection Acts or the DPC. The root cause is a failure in how we (as a society) think about information and its life cycle, particularly in Government and Public sector organisations. A root cause is a failure of governance and government to understand the legal, ethical, and practical trade offs that are required when processing personal data, particularly sensitive personal data. A root cause is the failure to anticipate the issues and identify potential solutions before a crisis.

    RTE reports that the Minister describes the 12% awareness level of the right to have cards returned to families rather than destroyed as “telling”. But what does it tell us? Does it tell us people don’t care? Or does it tell us that the HSE awareness campaign was ineffective? I would go with the latter. Frankly the lack of information has been stunning and, as always in Irish life, there is now a moral panic in the fortnight before the deadline. And again, the governance of how we communicate about information and information rights is called into question here.

    I haven’t seen any data on how often the Guthrie card data was being used for research purposes. I’m sure some exists somewhere. Those arguing for the records to be saved should go beyond anecdote and rhetoric and present some evidence of just how useful this resource has been. We need to move beyond sound-bite and get down to some evidence based data science and evidence driven policy making.

    Storing the samples takes physical and economic resource, two things in short supply in the HSE. Storing them ad infinitum without purpose “just in case” creates legal issues. Legally the purpose for which the samples was originally taken has expired. By giving families the option of having the cards returned to them the HSE creates the opportunity for specific informed consent to future testing, while removing the other data protection compliance duties for those records from themselves.

    The choice is not an easy one but the Data Protection mantra is “just because you can doesn’t mean you should”. And just because you have to doesn’t mean it is easy or without pain. But by clearly drawing a line in the sand between non-compliant and compliant practices the HSE avoids the risk of future processing being challenged either to the DPC or the ECJ (after all, this is a fundamental human right to data privacy we are dealing with).

    Hard cases make bad laws is the old saying. However the corollary is that often good laws lead to hard cases where society needs to accept errors of the past, take short term pain, identify medium and long term solutions, and move on in a compliant and valid manner.

    Rather than weeping and gnashing teeth over a decision that is done and past it would behove the Minister and our elected representatives more to focus their efforts on ensuring that the correct governance structures, mind-sets, knowledge, training, and philosophy are developed and put in place to ensure we never find ourselves faced with an unsatisfactory choice arising from a failure to govern an information asset.

  • Lego System and the Value Delivery System

    I love Lego. The fact that my Facebook avatar is a sinister looking “Liago” man from a Chinese clone of the famous Lego System is a little personal in-joke (and I’d love to see what their facial recognition makes of that). But I also love my daughter, who is bright, imaginative, and creative. And I hate to see anything that might curtail that and box her thinking into a gender-appropriate bucket that she might struggle to climb out of in years to come.

    That’s why I hate the fact that ‘girls’ toys are all pink. I’ve given up to an extent on the battle against all girls’ clothes being default pink. Everyone seems to think this is the way it has always been, but no it’s not. It’s new, and it has been the other way around as well. Here’s a quote from an article in the Smithsonian Institute’s magazine:

    For example, a June 1918 article from the trade publication Earnshaw’s Infants’ Department said, “The generally accepted rule is pink for the boys, and blue for the girls. The reason is that pink, being a more decided and stronger color, is more suitable for the boy, while blue, which is more delicate and dainty, is prettier for the girl.” Other sources said blue was flattering for blonds, pink for brunettes; or blue was for blue-eyed babies, pink for brown-eyed babies, according to Paoletti.

    In 1927, Time magazine printed a chart showing sex-appropriate colors for girls and boys according to leading U.S. stores. In Boston, Filene’s told parents to dress boys in pink. So did Best & Co. in New York City, Halle’s in Cleveland and Marshall Field in Chicago.

    But Lego is supposed to be different. It is supposed to allow children to think outside the box (literally as well as metaphorically). My fondest memories of childhood centre on a massive 30 litre white bucket that my grandmother bought at a time before my memory which was filled with every piece of Lego bought for my uncles, for me, my brothers and which did the rounds of ALL my cousins.35 year old Lego being played with without prefixed form or format, constrained only by our imaginations and the laws of physics, whether we were boys or girls (I’ll admit – mostly boys, but that just makes my next point more important as I do have some girls in my extended family).

    New Lego is shit. More precisely: New Lego for Girls is shit. Sexist, insulting, degrading shit. It is so shit that I will not let it in my house. Ever. Here’s why:

    Lego Friends–Silly imagination retarding lego playsets for girls.

    So.. gone are the fun Lego person minifigures, replaced with anatomically approximate figurines with long hair. Who go shopping. And hang out with their friends. And have handbags and Beauty parlours and cake shops.

    Jebus. There’s no need for any small girl to risk burning out a brain cell engaging in that ‘imagination’ thing. Keep your brain inside the small box that society is creating for you, accept the parameters and all will be well. Compare to the style of the ‘boys’ Lego (which is a slightly formulised version of the Lego I love)

    Lego that makes you think about what might be possible….

    Yes. I’m guessing the Astronaut is a boy. (I secretly suspect girl astronauts wouldn’t have sent a broken satellite into space or would have been more careful with the fragile bits when it got there).

    Lego say that their product design is based on market research and studying what girls play with. This is a mistake. This basically means that their research has essentially asked questions like:

    • “How have different genders reacted to mass market indoctrination by other toy manufacturers who are creating pre-assembled play sets? ”
    • “When faced with a choice of toys in pink, pink, or pink that establish certain female gender roles, do girls choose the astronaut (who is not an option they can chose)”

    Which, unsurprisingly has left them with the answer that girls like pink, want to have a beauty parlour, and the only space they are interested in is the one where they will be building their beauty parlour.

    This inevitably has lead Lego to creating a range of products that women find sexist and demeaning and men find to be a heretical travesty of the concept of Lego as we know it.

    What might they have done differently?

    A few years ago my friend and mentor Andrew Griffiths introduced me to the concepts and principles of the Value Delivery System, as developed by Michael Lanning at McKinsey and subsequently refined by Lanning in his own consulting work. Andrew helped knock some corners off the concepts when he was in McKinsey and gave me a first-hand insight into the power of the method.

    (Incidentally, the term “value proposition” in marketing comes from this Value Delivery System but is used today with a meaning that is less than that which Lanning first promoted it.)

    Key to the Value Delivery System method that Lanning developed is the idea of the Key Resulting Outcome that the customer wishes to have. Once that is identified, the organisation can determine how to deliver that Key Resulting outcome using their products and services. In his book, Lanning cites the development of the Polaroid Instamatic camera as a good example of a Key Resulting Outcome triggering innovation. The inventor, Mr Land, was taking photographs at his daughter’s birthday. She apparently had a tantrum when he told her she couldn’t “see the photographs now!!”, which sparked the development of a technology that shook up photography and related industries (like pharmacies and camera shops) for nearly five decades.

    I often work back from what a company is delivering through or with data to identify the Key Resulting Outcomes they are giving their customers – as a way of triggering debate about Information Strategy (a cheeky adaptation of Lanning’s method). Applying that approach to Lego’s #NewLegoforGirls I have determined that Lego believes that Parents and Children:

    1. Want imaginations constrained with pre-formed Anglo-European/Anglo-American gender roles and lifestyle expectations. Girls shouldn’t worry about being astronauts because they can own a cake shop instead.
    2. Want clear demarcation in play and interaction between children of different genders. After all, Astronauts don’t get their hair done at the salon and don’t go for cakes at the coffee shop. They’re too busy fighting aliens and fixing satellites.
    3. Want girls to identify from an early age with female body shape identity and “gender appropriate”clothing and colours (like pinks). So the “Lego Friends” figures have curves and bumps and boobs and long hair, while the traditional Lego MiniFigures have comical faces painted on, but remain blocky and androgynous apart from that (yes.. I know the minifigures have ‘wigs’ with long hair and can have bodies made with painted on dresses as much as painted on uniforms but…they’re not as ‘in your face’ about it).

    Frankly, the Key Resulting Outcomes I actually want from toys for my daughter are:

    1. Stimulate imagination and creativity
    2. Promote group play and interaction, so that skills of cooperation and planning can be developed
    3. Allow her freedom to imagine herself in any role/job/scenario she may want, whether that’s cake shop owner or astronaut
    4. Provide a format and system within which the gender biases and cultural short-hand of the marketing departments of other lazy toymakers can be set aside and open explorative play and imagination can be developed.

    Like in the old days. The way Lego used to be. Right now I fear Lego may be facing a “New Coke” moment. Parents (and dare I say it, grandparents who fought the feminist battles of the 1970s and 1980s) are sick of society and toy makers being lazy and putting the imaginations of children into boxes that are shaped by relatively recent colour charts (1940s) and ridiculously inane and sexist stereotypes of gender roles and possibilities.

    Lego should be about possibility, not pink. That is the Value that the Lego System should be delivering.

    When my daughter plays with Lego, I want her to feel free and encouraged to imagine the day she opens her Beauty Parlour/Cake Shop.

    On Mars.

    After she’s led the first successful manned mission there.

    As an Astronaut.