The DOBlog

Tag: fine gael

  • Setting tone from the Top

    In the rush to adopt new technologies and new ways of working, particularly When an organisation embarks on a change to systems and processes it is often very easy to get caught up in the whirlwind of enthusiasm for the new technology and the promised benefits of new ways of working.

    Nearly 2 years ago I wrote a post on this blog about the adoption of US style internet campaigning and the use of Web2.0 in Irish politics from an information quality perspective. The scorecard wasn’t good from a data quality perspective. The strategy seemed to be “If Obama can get elected using this Internet thingy, then we need to copy what he did”. No attention seemed to have been paid to the simple fact that a “cut and paste” adoption of a pre-canned solution from elsewhere would not necessarily work.

    2 years on I would have thought that some lessons might have been learned. So when Fine Gael announced they’d “stood down” their finegael.ie website in favour of a more interactive presence in the run up to the election I thought I’d take a quick look. While the Information Quality issues with the form were not too bad, the structure and operation of the site raise a number of concerns from a Data Protection perspective.

    Bluntly – when a US election solution provider rolls up in Europe they will find that they literally ain’t in Kansas anymore, particularly with regards to what you must and must not do with regards to the capture and processing of personal data. Political parties buying these services need to be aware that they are Data Controllers and that the solution providers are Data Processors in the context of the Data Protection Acts 1988 and 2003.

    Failure to set the “tone at the top” and cascade it through the organisation means that often the important questions are not asked (or the answers are ignored).

    Ultimately, in a Data Protection context, you are dealing with issues that can impact on your brand. If you are positioning yourself as being a political party that will “get tough” with vested interests through more effective regulation and enforcement you can’t really start the ball rolling by flouting basic principles of Data Protection law.

    Indeed, back as far as 2004 the Data Protection Commissioner wrote:

    It is important that public representatives and candidates for elective office realise the importance of their obligations under the Acts and that, in so far as responding to legitimate investigations from statutory office holders is concerned, in no sense should they consider themselves above the Law

    In 2009’s annual report the Commissioner also wrote that:

    Rapidly changing technology can be both a threat to this right and the means of protecting it. Building data protection safeguards into new technologies and applications of these technologies remains the best approach. This is as much true of data processing in the “cloud” as it is of a routine development of an IT application in an organisation.

    So… the issues? (more…)

  • Politics 2.0 and Information Quality

    A lot has been made of President Obama’s use of Web2.0 technologies in his election campaign. Irish political parties are falling over themselves to get on d’interwebby and send their tweets to twitter and make full use of the mygoogleyyoutubebospace.com to woo voters. After all, if you’re not in you can’t win.

    Of course, to a great extent the local zeitgeist is missing the point about Obama’s win. It was not just the technology and the interactions via the web that got him elected. It was the very carefully planned and executed gathering of information about people and their interactions with the party and with the democratic process that helped guide strategy and drive the ‘machine’ to get people out and get them voting. Obama used the technology as a tool to ensure timely and actionable information that drove effective communication. Any idiot can set up a blog (hoisted by my own petard I think here), but mass engagement on a massively personal level requires high quality data so that you can execute your plan and achieve your objectives.

    It’s just the same with businesses – the technology is one part of the equation, the people issues and the focus on the information is the magic essential that makes it all work. To put it another way, all the plumbing in the world won’t make nice tea if your water is full of effluent.

    As I’m currently working with the IAIDQ to improve our web presence and get more active in having conversations with members and potential members via Twitter I decided to take a quick look around what the main parties in Ireland are doing thus far from the point of view of figuring out what the quality of their data might be and what their challenges probably are. I was also inspired by Graham Rhind’s post over on DataQualityPro.com about web data capture. My main area of focus is the ‘sign up’ pages for each of the parties as this is the opportunity to find out up front what people are interested in.

    For full disclosure, I am a paid up member of one of these parties but rest assured I’ll put the boot in fairly. (more…)