market research

Finding Red Herrings or Missing a Trick?

This post is written by Colin Boylan, an independent market research professional based in Wicklow, Ireland with extensive experience in Market Research in pharma and other industries in the UK and Ireland. In this post, Colin explains how the quality of the population sample used in a market research study can have significant effects on …

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Golden Databases – another quick return

I just received an email from an information quality tool vendor. It was sent to an email address I had provided to them in my capacity as a Director of the IAIDQ as part of registering for events they had run. The opening line of the email reads: I’m writing to you as a follow-up …

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